Assignment 2.1 – Internal communications
Course: Corporate Communications and Marketing Strategy MGMT-6122
Answer the five questions in the attachment based on Tokyo Jane.
Upload the word document to this assignment page below and hit submit.
1. Organization – Clearly mark each question number and each answer.
2. APA – Use APA format both with-in text citation and references at the end of paper. Use sufficient number of references. Do not rely on 1-2 references.
3. follow the instructions very carefully.
4. provide rationale and discussions
5. Please double space times new roman 12 font
6. Please included abstract and conclusion.
Please see the 5 questions below:
MGMT-6122 Assignment 3 – Internal communications
1) How does the difference in Grut’s and Pfeiffer’s strategic vision of the business help or hurt its competitive position?
2) What is Tokyo Jane’s brand slogan? What does that slogan communicate to its customers? What does it communicate to its employees?
3) What is the cause in the gap between what the slogan communicates to its customers and its employees? How could internal branding help to reduce the gap?
4) The internet is an electronic media for communication about the firm’s projects and its competitors’. How can the firm use the internet and social media to improve its brand message to its external stakeholders? How can the firm use the internet and social media to improve its brand message to its internal stakeholders?
5) Describe how you would measure the effectiveness of your internal communication.
Please also reference Tokyo Jane when needed
