Aggregate results from adult customer responses from those that have children
or ordered youth products: 803 respondents out of 1,000 taken from both the website
and emailed surveys. [Respondents received a coupon for credit of $15 towards their
next product.]
Question #1:
What youth products have you purchased from ASG as of today? Select all that apply
1. Youth winter products:
A: Ski/hiking poles: 230
B. Ski boots with retractable cleats: 420
C. Skis convertible to snowshoes 587
D. Snowboards with retractable legs 1029
2. All other sports products for youths:
A. Surf boards– 702
B. Boat and parasailing sails–194
C. Tennis rackets–157
D. Hiking/walking shoes– 497
3. Youth Apparel
Hats –158
Helmets, –615
Vests, –162
Jackets –429
Of the youth product(s) you purchased, what did you like best about the product(s)? Choose
one category.
A) Price: 9
B) Colors: 16
C) Adaptability: 386
D) Quality: 392
Question #2:
Would you be interested in purchasing winter sports equipment for children ages 5–9
years old that have multiple purposes?
497 responded yes; 176 answered unsure; 130 answered no
Question #3:
How do you usually get your information regarding most companies’ new products?
A) Social media: 229;
B) Email: 25;
C) Company website/catalog: 119;
D) Company Blog: 42;
E) Ads: 32;
F) Word–of–mouth: 341
G) Store: 15
Question #4: Overall, what do you like best about ASG products? Pick one category.
A) Adaptability: 492
B) Colors: 38
C) Price: 2
D) Quality: 271
Question #5: Based on all the products you have ordered from ASG, was the price
reasonable considering the value it delivered?
Yes: 674;
Not sure: 52;
No: 17
Question #6:
What do you wish ASG offered that it does not presently offer now? Select one
category.
A) Child’s line from ages 5–9: 209
B) Additional product colors: 121
C) Additional adult apparel: 243
D) Additional youth line sports products: 227
E) Additional youth line apparel:225
F) Unsure: 3
Question #7:
A) Have you had to call customer service?
Yes: 347 No: 456
B) If you called customer service, what was the reason?
Clarification question: 269
Delivery problem: 28
Order change: 44
Other: 6
Question #8:
Overall, were you satisfied with your customer experience with ASG?
a. Very satisfied: 559
b. Satisfied: 204
c. Dissatisfied: 17
d. Not sure: 23
