Identify a specific (current) product (e.g., i-Phone, Nike shoes, BMW automobile) and conduct an in-depth analysis to identify an appropriate target market.

Discussion – Customer Segmentation

1.

2. Your Discussion must contain 3 characteristics of your potential market and discuss why these characteristics are important to the marketing agent.

3. Using this information, integrate appropriate graphs (showing three years of data) and discuss what the marketing agent can learn from the identified moving trends.