Choose one of the following three assignment options for your essay:
1. Research a corporation that has had to publicly manage a crisis in the past year. Locate research about the crisis. In a 2-3 page essay, summarize the crisis, analyze the company’s response to the crisis, and consider what the company should have done differently in its handling of the crisis. Support your analysis with content from Weiss and from at least two other relevant sources.
2. You have been hired as an advisor to a CEO and her small company that has produced a health care product that has the potential to cause controversy with the media and other competitive stakeholders. You have been asked to present a 2-3 page report on methods the company can use to prevent and help plan for a potential crisis that may erupt. Use chapter 3 from Weiss and at least two other sources you locate to present your recommendations in a plan to the CEO.
3. Read Case 8, Genetic Discrimination. Write an essay of 2-3 pages in which you consider this question: what is genetic discrimination, and why is it an issue? Research the outcome of Rhonda Jones’ case and how it has affected employers. Does your research indicate there is now a fair balance between the Title II GINA law and employers? Explain your answer. Use Weiss and at least two other sources you locate to support your conclusions. BUS340 – Business Ethics
Stakeholders and Crisis Management
