Describe the environmental forces that affect the company’s ability to
serve its customers
Examine the environments of marketing and how companies analyze these environments to better understand the marketplace and consumers. Companies must constantly watch and manage the marketing environment to seek opportunities and ward off threats.
Explain how changes in the demographic and economic environments affect marketing decisions
Identify the major trends in the firm’s natural and technological environments
Explain the key changes in the political and cultural environments
Discuss how companies can react to the marketing environment.
