Provide an overview of the current state of your industry/market. Use at least seven sources for your research, three of which must be found on-line. Provide an outline of all your key stakeholders and provide the platform they use.
Provide an outline of all your key competitors and provide a competitive analysis of three of your major competitors, and the social media strategies they use. Once you have assessed your competitors based on criteria chosen provide a brief summary of their main strengths and weaknesses and then suggest gaps left by competitors for you to fill.
Provide an analysis of your target market (s) and how you are planning to target this market with the use of paid, owned, and earned corporate/brand communication.
Describe your target market(s) fully, using as many criteria as possible
Carefully describe your customers’ key needs and benefits sought when using your social media site
If your target market is divided into distinct segments, state what they are and how you plan to adjust any element of your marketing strategy to reach these different segments (in this section or in STEP 3).
State your company/web site/products brand values and positioning strategy. These are the values you will then build your PR strategy plan along.
