You are required to write up your research as an essay of no more than 1,500 words (+/- 10%):
– Describe the definitions and origins of data analytics in business and big data.
(20 marks)
– Discuss what data is available to businesses and what analytical tools and tests are available. Select a business (or no more than three businesses) to use as an illustrative example of how big data is being used.
(40 marks)
– Identify the uses of data analytics and the purpose and benefits of big data analysis.
