Stop & Shop’s scan IT! App
1. What is the benefit of the Scan It! data to Stop & Shop? What are some of the questions they
can now answer about their customers?
2. How would you assess the level of maturity of Stop & Shop’s use of analytics? What might
they do differently with the data to gain more value?
3. What concerns might shoppers have about their privacy? How would you advise Stop &
Shop management to respond to these concerns?
