E–tailers
1. What are the problems encountered by e–tailers? How has Amazon.com succeeded to deal with these problems?
2. Describe the key characteristics of Amazon.com’s approach that has ensured sustained stickiness among its customer base.
3. At a time when most businesses around the world have suffered the effects of recession, how has Amazon.com managed to grow its business year on year?
4. Do you think all e–tailers would be successful if they were to follow Amazon.com’s approach? Why or why not?
