1. How is any CRM approach different from standard marketing approaches?
2. How can the Tesco.com site be used to achieve extensions in CRM?
3. Based on the case study and your own research on competitors, summarise the strategic approaches which have helped Tesco.com achieve success online.
4. What are the management issues in managing data and applications integration in CRM?
5. Assess whether a multi–vendor or single (limited number) vendor strategy is best for the implementation of e–CRM systems.
