Zynga Bets on Online Games
1. Do you think Zynga would be a good advertising platform? What kinds of companies would be interested in reaching this audience, and how should the ads be presented to users?
2. How could firms use the Zynga platform to develop and sell branded virtual goods? Assume you were a manufacturer of sporting goods and wanted to use Zynga as a marketing platform. What concerns would you have about the Zynga platform?
How would you use its social character to extend the reach of your campaign?
3. How would you judge the competitive situation facing Zynga?
4. What role does Zynga’s customer relationship management system have on its success to date? Why is it effective and what are its limitations?
