Marketing Management
Read HBS’s Digital Marketing chapter and summarize the second part of the chapter article (page 24-39) in detail.
● Cover all the major concepts of the article in page 24-39.
● There are a number of videos and interactive illustration in the article.
● Watch all the videos of the article and summarize the videos as well.
● Check all the interactive illustrations and discuss the key points of the
interactive illustrations.
● Write minimum 2 pages for the assignment.
