How can Brew Dog improve worker morale?
Your answer must be based on your analysis of at least three of the case study materials, with your suggestion(s) linked to relevant theories and concepts from the module.
Case Study Materials:
Davies, R. 2021. ‘BrewDog: from “Punk” Brewery to Beer Behemoth”. The Guardian. (Links to an external site.)
Davies, R. 2021. ‘BrewDog Co-Founder Apologies to Ex-Staff over “Toxic” Working Environment’. The Guardian. (Links to an external site.)
Evans, J., Hancock, A. and O’Dwyer, M. 2021. ‘Punk Rebellion: BrewDog’s Crowdfunding Investors Start to Lose Faith’. Financial Times. (Links to an external site.)
Henley, J. 2016. ‘The Aggressive, Outrageous, Infuriating (and Ingenious) Rise of BrewDog’. The Guardian. (Links to an external site.)
Makortoff, K. and Davies, R. 2021. ‘Former BrewDog Staff Accuse Craft Beer Firm of Culture of Fear’ The Guardian. (Links to an external site.)
Mickie, M. 2015. ‘BrewDog’s Co-Founder’s Guide to Being a Business Upstart’. Financial Times. (Links to an external site.)
Partridge, J. 2021. ‘BrewDog Hit by £13m Loss as Bars Close due to Covid despite Craft Beer Boom’. The Guardian. (Links to an external site.)
Punks with a Purpose. 2021. ‘An Open Letter to BrewDog’. (Links to an external site.) https://www.punkswithpurpose.org/dearbrewdog/ (Links to an external site.)
Punks with a Purpose. 2021. ‘A Response to James Watt’s Apology’ (Links to an external site.). https://www.punkswithpurpose.org/ourresponse/ (Links to an external site.)
Watts, J. 2021. ‘James Watt’s Response’. (Links to an external site.) https://www.punkswithpurpose.org/response/
