As many of you know, a very important thing was created in the 90s that influenced the entire advertising industry: THE INTERNET. This tool enabled companies access to an entirely new dimension in advertising. To run an ad on a website could cost between $25K-$30K for only three months. Crazy, right?
This week, research the good and the bad influences the internet had in advertising for companies. What did it do for companies? what problems did it create for companies? Additionally, explain the style used in the 90s to advertise. jingles? storytelling? long commercials? short commercials? what was “hot” to advertise during this decade?
