1. Planning is a key component to the P-O-L-C framework. What type of planning do you think the founders
of engaged in?
2. What competitive advantages does possess?
3. What are key strengths, weaknesses, opportunities, and threats?
4. How might the extensive textbook industry experience the founders possess help or hinder their strategy
formulation and ultimate success or failure?
5. Based on Porter’s strategies summarized in the figure below, which type of strategy do you see employing?
Support your response
