use the following format for individual written papers:
1. Indicate your key case decision (what the GM needs to do now and why) in one succinct sentence (17-20
words, maximum). In composing this statement, consider the following “critical elements” (see below):
Table 1:
Critical Elements — Examples
Revenue
generation
Image Contingency
planning &
pivoting
Business model Goal attainment
Cost of entry Entry timing Attitudes,
values, & beliefs
Access to capital Competitive
advantage
Regulatory
compliance
Employee
retention
Incentives &
rewards
Growth rate Organizational
learning
Morale Productivity
Ownership Market share Access to
markets
Customer
satisfaction
Profitability Cash flow
Control Countering
rivals’ moves
Technology Liquidity Global issues Cost
containment
Corporate
culture
Industry
attractiveness
Economies of
scale
Economies of
scope
Efficiency &
benchmarking
Ethics &
sustainability
2. Support your decision by three (3) bullet points – less than one line in length; use dimensions of strategic management gleaned from case; avoid judgment or making recommendations or listing action steps here!
Your three bullet points are essentially a table of contents (preview) to the rest of (body) of your analysis.
3. Add any qualitative and/or quantitative comments/discussion which you feel is/are necessary to substantiate your analysis. (2-page limit, about 250-500 words maximum, plus exhibits (up to 3 only).Exhibits should be numbered consecutively and referred to in the body of your analysis.
4. Conclude by restating the central problem or issue and recommendation for action, noting lessons learned about strategic management based on the required readings in the Google Drive folder.
5. Clear writing and coverage of course learning objectives are critical
