What are your competitor’s objectives? Think of this in terms of financial objectives, and market share objectives. In other words, what kinds of revenue growth are they trying to achieve, and which customers are they trying to win over?
• Assumptions – What assumptions does your competitor have about itself and the industry? For example, what does it believe its strengths are, and what does it believe is a threat?
• Strategy – What is your competitor’s strategy? For example, how is it positioned in the market (think about how it is placed on a strategic group map)? What is the basis for its competitive advantage? (For instance, does it have special technology that gives it an edge? Does it have deep experience/expertise in the domain? Does it hire the top scientists for R&D? Etc.) What sorts of investments is it making? And what sorts of
acquisitions/mergers has it made (or is pursuing)?
• Resources and Capabilities – What kinds of resources or capabilities does it have? What kinds of moves in the market do these resources and
capabilities support
