Analyzing Starling Bank’s vertical integration
Spend approximately 1 hour on this activity.
In this activity, you will examine the advantages and disadvantages of the vertical integration strategy
pursued by Starling Bank. This is an opportunity to consolidate your learning by applying the concepts
and frameworks you have learnt this week to the application case study.
Watch the video below in which Starling Bank managers talk about vertical integration.
After you’ve watched the video, write about 400 words, addressing the following:
1. Identify and summaries the strategic choices undertaken by Starling Bank and the type of vertical integration they chose.
2. Identify and briefly discuss the advantages and disadvantages that resulted from Starling Bank’s decisions that were discussed in the video. Use perspectives from vertical integration and disintegration as a basis for the discussion.
3. What recommendations would you make to Starling Bank about vertical integration in the future, based on your learning this week? You will have the chance to discuss your points during the TMA 03 preparation tutorial.
