Marketing Management Assignment
Summarize Eataly: Reimagining the Grocery Story in detail.
Click My coursepacks → BUS 469 → Eataly: Reimagining the Grocery Store →
View multimedia case
Use the following subheadings for the summary paper.
-Introduction
-Chapter 1
-Chapter 2
-Chapter 3
-Chapter 4
-Conclusion
The assignment requirements
-Write minimum 2 page for the case summary
-Watch all the videos and interviews in the case study and summarize the videos.
The multimedia case consists of 4 chapters.
Chapter 1: Introduction ( 1 video + 4 Exhibits)- Make sure to click all the Exhibits, scan
the Exhibits and summarize the Exhibits briefly. Summarize the chapter video.
Chapter 2: Eataly : Concept ( 4 videos + 4 Exhibits) – Watch all the videos of chapter 2,
read 4 Exhibits of the chapter and summarize them.
Chapter 3: Operations ( 1 Video for suppliers/ sourcing, 1 video for Human Resources,
1 video for marketing, 1 video for performance metrics, and 1 video for commerce) –
Watch all the videos of the chapter and summarize them in detail.
Chapter 4: The Future
Expansion plans (2 videos)- Summarize the video
Conclusion: Discuss your thoughts on the case
