Influencer’ Analysis Assignment
Read the following articles to understand some ways of assessing if an influencer’s followers are fake
https://izea.com/2019/07/18/fake-follower/ and https://blog.hollywoodbranded.com/8-steps-to-tell-if-
an-influencer-has-fake-instagram-followers
Identify, qualify and analyze three Instagram influencers, either liked or disliked following these steps:
1. Sign up for Scrunch (https://scrunch.com/) of any other influencer marketing program that
allows free influencer search and identify three influencers within a specific category (e.g. health
and fitness, fashion)
2. Assess why you either liked or disliked the identified influencers (give at least three reasons)
3. Find one example of high-quality content and one of ‘thin’ space-filling content for each influencer
4. Analyze whether their genuine followers are supplemented with bought followers, whether follower engagement seems real, and whether their promoted posts (#ad) are organic/authentic or dull/false . . . Social Blade may be of use (https://socialblade.com/ )
5. Summarize and submit this analysis in a 750-word report
