• Introduce topic: Give some background on the issue.
• Why is this a significant consumer health issue? What does the literature state?
• Which population does it mainly affect? The elderly? Youth? Fully describe the
demographics of this population. Are there problems with cost and access to
care for the population which is mostly affected?
• What is currently being said in the media about your topic? Is it mainly fact or
fiction? How do you know whether its fact or fiction?
