Restoration Hardware—Using the Brick–and–Mortar Store as a “3D Catalog”
1. RH’s CEO believes that the Internet is limited in its ability to facilitate differentiation among retailers. Do you agree? Which retailers do a particularly effective job at presenting their products through their websites?
2. Is it environmentally responsible for RH to produce and distribute such large paper catalogs? Are there ways it could mitigate the environmental impact of this program? How could it best deal with the likely negative reaction from “green” customers?
3. What are some other novel ways that retailers could define the role of their brick–and–mortar stores to optimize their effectiveness in contributing to increasing firm revenues and profits?
