ASSIGNMENT TASK:
You are required to produce a business report in the form of an executive summary (see the task guidance below). This should be an evaluation of the financial performance of your e-hotel over a 2 year trading period in three performance areas: Revenue, Costs and Profit, and recommendations to improve the performance of the business.
TASK GUIDANCE:
The submission should evaluate the financial performance of your e-hotel from a management perspective to senior directors of the company (you will be part of the hotel’s management team within the simulation). This should be a critical perspective of the e-hotel’s actual performance over a 2 year trading period in three performance areas: Revenue, Costs and Profit. Post the evaluation and analysis of the results, you are to provide brief recommendations to improve the performance of the business in revenue generation and cost control. In the executive summary, you should adopt the principles of variance analysis, be supported by the application of key performance indicators, financial ratios and statistics. You are required to include tabulated data showing actual performance, comparison and where appropriate, make use of graphs and/or charts to support your evaluations.
The executive summary should be professionally presented; the following structure and guidance should be used to address the task:
Title page
Contents Page with numbers
Introduction (100 words)
Provide an overview of the financial performance of the e-hotel. Include tabulated data outlining relevant key performance indicators.
Evaluations on Revenue, Costs and Profitability
Revenue (250 words)
Provide the summary revenues and KPI’s for rooms and food and beverage departments.
Analyse the actual results for two years of trading.
Make use of tabulated quarterly financial data to breakdown the results, as appropriate.
Critical evaluation of the performance in regards to the key decisions made during the simulated exercise and their impact on the actual outcomes.
Provide a minimum of two recommendations to improve revenue generation across all departments.
Costs (250 words)
Provide the operating cost summary for rooms, food and beverage and other key areas for 2 years of trading.
Analyse the actual results for two years of trading.
Make use of tabulated quarterly financial data to breakdown the results.
Critical evaluation of the performance in regards to the key decisions made during the simulated exercise and their impact on the actual outcomes.
Provide a minimum of two recommendations to improve the control of costs within the hotel.
Profitability (250 words)
Provide a summary of the profits and profitability ratios (for both rooms and food and beverage) achieved to analyse the actual results for two years of trading.
Provide a summary of the key factors that have influenced the profitability of the company.
Make use of tabulated quarterly financial data to breakdown the results
Closing Statement (150 words)
Provide a summary of the key recommendations made in all three areas and consider their impact on setting the targets for the next financial year. Budgeted targets for the next financial year are not to be provided.
