What kinds of logic, reasoning, and evidence will they find convincing? What will the prospectus need to do in order to convince the audience to invest with you?

Business plan assignment
This activity will help you prepare to write your business prospectus. Be sure to re-read the assignment sheet for the business prospectus carefully before you begin work on this activity.

Prepare a work plan to guide the writing of your business prospectus. This work plan should be formatted as a memo and include the following sections:

A statement of the problem you plan to solve with your business and/or the opportunity that your business stands to take advantage of,
A statement of the purpose for the business prospectus itself,
A description of the audience for the prospectus.
Describe the needs, values, and attitudes of the people you envision as the audience for the prospectus.
What kinds of logic, reasoning, and evidence will they find convincing?
What will the prospectus need to do in order to convince the audience to invest with you?
A discussion of the tasks involved in writing the business prospectus. This section should include the following:
a summary of the research plan that you began to develop last week ( link eng311)
any additional research that you have decided is necessary