Horizon Scanning Report, Creation of an outline digital marketing plan for Morrisons
LO1 Critically evaluate the macro and micro environmental issues that inform strategic international marketing planning decision making
LO2 Make informed judgements on the strategic application of segmentation, targeting and positioning in the marketing planning process
LO3 Synthesise an implementation and control plan to meet a marketing objective using appropriate theoretical frameworks
LO4 Critically reflect on and evaluate the application of international marketing planning theory in practice.
