Executuve Strategy Brief: The Trevor Project
Primary Calls to Action and Messaging: What do you need your target audiences to do? Be specific. How will you persuade your audiences to heed your call to action? How will you frame your messaging tied to the organization’s unique social/service cause? What are the challenges/barriers your messaging must overcome for each one of these 2 audiences?
Marketing Objectives: How are you proposing to measure the success of this strategy you’re proposing? If hired, what 1-2 key success metrics would you put forth to help the nonprofit’s executives measure and determine the usefulness/success of your strategy/work over the next six months?
