PART 2 (related to the strategy):
Apply Ansoff matrix to discuss the direction of the strategy the company undertook while implementing the deal (10%).
Identify and discuss drivers of internationalisation (Yip) (20%): Identify and discuss internationalisation drivers (Market, Cost, Competitive and Government Drivers) relevant to the company’s decision to enter the M&A deal you chose to analyse for this assessment or in general (by looking at their international strategy prior or after the deal you are discussing in your assignment).
Discuss rationale and motivation behind the deal (20%): The method (of entry) is likely to be M&A so to address this question you should discuss Strategic, Financial and Managerial motives for the deal (you are discussing in your assignment).
