Using these six firms/cases as examples describe how the tasks of international/global marketing management evolve as a company increases its involvement in international markets.

Marketing by Geoffrey

International Marketing Final Take Home Exam

You analyzed six full-length cases during the semester (Montgras, BMW, Kikkoman, Natura, Samsung, United Cereal). Using these six firms/cases as examples describe how the tasks of international/global marketing management evolve as a company increases its involvement in international markets. (not more than two pages single space)

Explain the concepts through case examples:
Foreign Markets (How to enter, Sequence of events leading to entry, what kind of entry: exporting, franchising, importing etc)