We need you to use this theory to explain in more depth why ethical consumption is a popular trend from a consumer behaviour perspective.

Social validation heuristics theory- define and explain

Why is it a trend?
Social validation heuristics and ideal self + real life examples.

We need you to use this theory to explain in more depth why ethical consumption is a popular trend from a consumer behaviour perspective.

You need to mention some real-life examples to support the theory used to explain the popularity of ethical consumer trends