Describe contemporary approaches to personalisation and co-production

1) The contemporary role of the professional (around 800 words)
a) Construct and deconstruct identities and roles related to HSC work, both of professionals and users of services;

b) Describe contemporary approaches to personification and co-production;
more details here:
https://eu.bbcollab.com/collab/ui/session/playback

2) An understanding of users of services (around 800)
Use the concept of ‘perceptual positioning’ to provide your peer-informed understanding of users of services. Please chose and describe one planning tool and technique that was used by your colleague to provide a person-eccentric service.