Analysis of entrepreneur’s challenges in the future of hotel industry
1. Critically interpret theories of entrepreneurship and innovation and their
relationship to the experience economy.
2. Demonstrate knowledge and critical understanding of entrepreneurship and
innovation across a range of economic and business contexts in the tourism,
hospitality and events industries.
3. Collect, analyze and synthesize commercial and economic data relevant to
the evaluation of ideas for entrepreneurship and innovation in in the tourism,
hospitality and events industries.
4. Analyse and evaluate strategies for entrepreneurship and innovation in the
experience economy and/or destinations that contribute to inclusive and
ethical business models Skills for life and work (general skills)
5. To present a coherent analysis and critique of different theoretical viewpoints
in a written format
