Describe your pricing structure and strategy (value, prestige, cost-plus, penetration, skimming, meet-or-beat, follow the leader, variable, personalized, or price lining.) What gross margins do you hope to generate?
What, if any, will be your discount structure?
On what terms, if any, will your company extend credit to customers?
5.3 Promotion
Explain your plans for promotion, including the message, the media you will use, and distribution channels. Include a table to show the methods and the budgets you intend.
Create a sample of an example marketing material.
Does your company have a slogan? What is it?
Create a sample logo for your company.
Where, specifically, and how often will you advertise your product/service?
How will you publicize your organization?
What information will you keep in your customer database? How will you seek repeat purchases from previous customers?
