Apply what you have learned about the 4 Ps and develop an entrepreneurial service innovation.
This mini-project aligns with the following course objectives:
Upon completion of this course, students should be able to:
Demonstrate an understanding of the processes for analyzing, segmenting, and targeting customers in both consumer and business markets.
Express an understanding of the process of product development, brand positioning, and brand management.
Explain the role of pricing in the firm’s decision-making process and common pricing practices.
Identify common models of distribution and retailing.
Describe different promotional tactics (advertising, personal selling, public relations, direct marketing, and sales promotion).
You can choose to work by yourself, or in a group of up to 3 students. This is the largest group size for this assignment. If you have more than 3 students, no one will earn credit
