Capture Why You Want to Study Particular Masters-Show your enthusiasm
When did you become interested in this field and why?
Why are you applying for this course? What do you hope to gain from the programme? Convey enthusiasm and genuine interest.
Are there specific reasons why you have chosen a particular university to undertake your postgraduate study?
Does this programme have a particular element or speciality that attracts you? Is there something about the structure and choice of modules that appeals to you?