1.0 Executive Summary
Note the full legal name of your organization.
Describe your business idea and the nature of your target market.
2.0 Mission, Vision, & Culture
After reviewing several mission statements for actual companies in your industry, write a mission statement for your organization in 21 to 40 words that clearly states your competitive advantage, strategy and tactics.
Create a vision statement for your company.
Describe the core beliefs you will use to run your organization and how they will be reflected in its culture.
Identify the ways you plan to run a socially responsible organization.
