Marketing Strategy 
Explain how your marketing plan targets your market segment (geographic, demographics, psychographics, behavior). Be specific.
What percentage of the market do you need to capture for your business to be profitable–explain.
Using the format described in Chapter 4 of your text, write a positioning statement for your organization.
How will you grow the business (self-generated, franchising, acquisition)?
5.1 Products/Services
Describe in detail what products/services you intend to market.
Explain how these will meet a specific consumer need. (What pain do they remove or improvement do they provide?) Describe the features/benefits that you will focus on in your marketing.
What copyrights, trademarks, patents, or other IP do you need/expect to own?
How ill your organization help other organizations? (Your contributions may be time, money, donations, or something else.)