How would you define  a sustainable business? What are the three pillars of sustainability?

Business’s Environmental Responsibilities

1. How would you define  a sustainable business? What are the three pillars of
sustainability?
2. Give examples of at least two market failures and explain how they represent challenges to the free market understanding of business’s environmental responsibilities.
3. What is the difference between consumer desires and citizen beliefs? How is
this distinction relevant to business’s environmental responsibility?
4. What is the circular fl ow model of economic transactions? Explain how this
model differs from the sustainable economics of Herman Daly.
5. Explain the four guiding principles of natural capitalism as developed by
Lovins, Lovins, and Hawken.