1. Explain three general ethical concerns that should be raised in marketing ethics.
2. Describe several ways in which consumers are less than free in making choices about which products to purchase.
3. Explain why caveat emptor would be the ethically preferred product safety approach of the free market economic theory.
4. Explain the concept of negligence and offer an ethical defense of the claim that drug manufacturers should be held liable for negligent testing or production of their products. Marketing Ethics: Product Safety and Pricing 193
5. To what extent should manufacturers be held liable for harms caused by
their products?
6. Evaluate three different ethical arguments used to justify the policy of strict product liability.
7. Explain three ways in which the lowest price might not be the ethically
best price.
