Marketing concepts
Watch the video. Answer the critical thinking questions.
https://ng.cengage.com/static/nb/ui/evo/index.html?eISBN=9781337911276&id=1173836721&snapshotId=2389469& (Links to an external site.)
Using information from the case and the video, answer the following questions:
1. What are the disadvantages local establishments like Pepe’s Pizzeria face when expanding into different areas?
2. How has Pepe’s Pizzeria helped its loyal customers retain their sense of belonging with the brand, even after diversifying to different locations?
3. Briefly explain the public relations, advertising, and marketing techniques used by Pepe’s Pizzeria while expanding to new locations.
4. Briefly describe consumer market segmentation (demographic, geographic, psychographic, and behavioral). How is the consumer market different than business markets?
