Unit 4 DB
Unit: Strategic Marketing Plan I
Assignment Details:
This assignment has 2 parts.
Post an executive summary of your Comprehensive Project in the body of a post in this discussion (please do not use attachments). An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of a report submitted to management. CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be high quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions.
Please review the Executive Summaries of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished report (for this one provides a general review, based on your expertise).
