Unilever
1. Using Porter’s Generic Strategies, analyse the competitive strategy employed by Unilever. Support your analysis with evidence from the Unilever case study. (40%)
2. Using the Ansoff’s matrix, analyse the direction of growth that Unilever has undertaken to grow their business. Provide recommendations for Unilever’s future growth. (40%)
Mark allocated for the presentation of analysis, use of case evidence and conclusions. (20%)