Customer Segments Case Study
1. How many times in the last week did you do the following?
a. Made and ate lunch at home
b. Brought own lunch to work
c. Bought lunch at workplace (e.g., cafeteria)
d. Bought lunch at restaurant/food court/food truck
e. Skipped lunch and ate a small snack item
f. Other
2. Please specify the top five restaurants you have visited in the last six months in order of visit
frequency.
3. Have you ever visited a Sticks Kebob Shop?
a. Yes
b. No
4. How did you first find out about Sticks?
a. Heard from friend or colleague
b. Saw in media (print or online—FB, blog, review)
c. Direct marketing (e.g., Valpak or Groupon)
d. Noticed from driving or walking by store
e. Noticed from catering at work (e.g., menu stack)
f. Noticed at outdoor event/food festival
g. Other
5. Have you eaten at Sticks in the past three months?
a. Yes
b. No
6. In the last month, how often have you visited Sticks for the following occasions?
a. Weekday lunch
b. Weekday dinner
c. Weekend lunch
d. Weekend dinner
e. Sticks event (catering at work, food festival)
f. After-school snack or after-sports practice snack
g. Other
7. Please indicate how important the following factors are when you visit a restaurant:
a. Convenient place to eat
b. Variety of menu options
c. Good value for the money
d. Healthy menu options
e. Food taste and satisfaction
f. Friendly staff
g. Pleasant ambiance
h. Consistency/reliability
i. Part of the community
j. Other
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