Tesla Case
Fall, 2021
Brands derive their meaning from brand elements (names, slogans, jingles, colors, URLs, etc.) and brand associations. To understand the associations that contribute to the brand meaning of Tesla, examine the brand in the context of the exhibit 7.1 (textbook) model.
Put your response in a 500 word (minimum) paper and place the paper in the appropriate drop box by October 27, 2021. Make sure to document all of your sources.
