Goodyear Tire & Rubber Co. and Bridgestone Corp. are rolling out new intelligent tire features that use sensors and artificial intelligence for vehicles delivering packages from e-commerce sites such as Inc. Goodyear’s new technology, announced Wednesday, is called SightLine and includes a sensor and proprietary machine-learning algorithms that can predict flat tires or other issues days ahead of time, by measuring tire wear, pressure, road-surface conditions and many other factors.
Questions:
1. Explain what the ‘last-mile’ delivery market is, and why it has become so large and important.
2. What recommendations would you offer to Goodyear to help them gain success with the SightLine technology? Offer at least three suggestions.
How has eCommerce changed the overall modal-mix from pre-2020?
For the future of eCommerce, what do you think is the most important transformation that needs to happen in transportation (either in a single mode or integrated with multiple modes)?
