Finance Investment Analysis report over JNJ and Pfizer
o To what do the buyers respond or what variable has the greatest effect on buyer
decision?

o What changes the buyers’ decisions to purchase the product/service?

o What will cause them to buy more? What will cause them to buy less?

o What will cause them to buy from a different firm?

o Examples include interest rates (think buying on credit), consumption patterns,
demographic characteristics, GDP, exchange rates, etc.

Here are some ideas if you choose a variable affecting supply of capital, input cost,
ability to hire scientists, research & development, or another supplyside variable.

o Remember that supply is influenced by both the costs and availability of inputs
along with the costs of substitutes and compliments in the production process.

o What will cause the firm to produce more? What will cause the firm to produce
less?

o What will cause the firm to sell to different buyers?

o Examples include commodity prices, interest rates, exchange rates, oil prices, etc.