Select a Company
Before you begin building your foundation for a digital strategy, as a team, you need to select a company. The company that you select can be fictitious, associated with a teammate(s), or a company that you all particularly like. Once you have selected your company, identify the industry that it is a part of and briefly explain why you selected the company.
a) Name of Company:
b) Industry:
c) Why did you select the company?
Target Audience
a) Whom is the product or service trying to be sold to?
b) What are the demographics and psychographic makeup? Identify and explain three separate target audiences.
c) Why do they buy?
d) Pick one of your target audiences and write one paragraph describing a typical day in the life of the target audience.
a. What do they do?
b. Where do they go?
c. What do they read?
