Read the patterns, not scanned.pdf (8 pages), and answer the following questions:
1. What are the characteristics of well-established products such as paper, steel, and light bulbs?
2. What are the characteristics of “new products” that require the re-orientation of corporate goals?
3.What type of innovations are the light bulbs, automobiles, and semiconductors today?
4. Describe Exhibit one in the article.
