The Conceptualization Phase
This can also be referred to as the ‘Initiation Phase’ and is the starting point of any project or idea.
For the Conceptualization Phase to begin, a strategic need for the project or service must be recognized by upper management.
Ask yourself the following questions during Conceptualization
• What is the problem?
• Will the development of a project solve that problem?
• What are the specific goals of the project?
• Do we have enough resources to create and support the project?
The Conceptualization Phase typically involves
• Creation of the statement of work (SOW).
• Presenting the business case.
• Creation of a business contract.