To start the planning process, you will conduct a SWOT analysis on your chosen company to help you decide on where the company needs to expand or improve upon and help you add validity to your idea. You may discover your initial idea needs to be modified or changed after your SWOT analysis and that’s OK.
Use the SWOT template provided on your proposal template and ensure you use credible sources to support your analysis.
After you conduct your SWOT analysis, write an essay in at least 300 words and 2 new scholarly resources than previously used addressing the following:
Describe in detail your new idea for your chosen company. Provide the SWOT component related to your idea and explain.
Include production and logistics of your new idea.
Outline how it impacts the company’s growth, competition, or market demands (it could affect some or all).
Explain “How and when” you will implement your idea.
An additional library resource is the SWOT section of the Locating Company & Industry Information (Hunt Library). (Links to an external site.) Build your proposal using the MGMT 201 Proposal Template (DOCX) download
