What is strategy, and why is it important for all organisations, regardless of shape and size, to have a strategic plan?

The purpose of this individual assessment task is to assess your knowledge of strategy theory, and your ability to communicate strategic analysis in written form.

What is strategy, and why is it important for all organisations, regardless of shape and size, to have a strategic plan?

Using an example of a well- known business from your local area (Woolworths), analyse their environment and discuss how strategy can be used to deliver a competitive advantage.

This question should be answered in a persuasive essay format, with an introduction, body, and conclusion.

Real-life examples are encouraged and should be used to support your answers.